#Jordan 6 like mike series#

вЂњAs a former Gatorade Player of the Year and one of the top college athletes playing today, Paige Bueckers is the perfect addition to the Gatorade Family,вЂќ said Jeff Kearney, global head of sports marketing at Gatorade. The 5-foot-11 sophomore point guard took the college basketball world by storm last year, putting up a historic freshman campaign in which Bueckers won almost every major award she was eligible for, including Naismith Player of the Year. Photographed by the company in a varsity jacket with a Gatorade logo sewn on, Bueckers was also rocking Air Jordan 1 Retro High вЂњLemon LimeвЂќ shoes, a colorway released to pay homage to Michael JordanвЂ™s highly successful вЂњBe Like MikeвЂќ ad campaign throughout the 1990s.Д«ueckers joins a stacked class of fellow Gatorade athletes such as Jordan, Serena Williams, Candice Parker, Jayson Tatum and Elena Delle Donne. becomes the first-ever NCAA athlete to sign with /au6lLvfmGE- GQ Sports November 29, 2021 ItвЂ™s such a blessing and I canвЂ™t wait to get started.вЂќ вЂњAnd now to be a Gatorade athlete, itвЂ™s surreal to me, itвЂ™s amazing to me. вЂњI won National Gatorade Player of the Year in high school and thatвЂ™s when our relationship kind of started,вЂќ Bueckers said in a video announcement posted on GatoradeвЂ™s Twitter account. This is BueckersвЂ™ second NIL deal along with a partnership with sneaker marketplace StockX. The UConn womenвЂ™s basketball star inked a multi-year NIL deal with the sports drink giant this week, becoming the first collegiate athlete (male or female) to partner with the company since NIL was legalized by the NCAA in the summer. And what bigger names are there to link up together than Gatorade and Paige Bueckers? It made it just a matter of time before iconic brands partnered with elite athletes. The Air Jordan 6 вЂњGatoradeвЂќ will release on December 16th at select Jordan retailers such as Rock City Kicks, Finishline, KICKS USA, and Nike SNKRS.The name, image and likeness era in college sports has spawned a new beginning in how student-athletes market and project themselves.

#Jordan 6 like mike series#

After this release, the вЂњLike MikeвЂќ story will continue with a much more limited version of the Air Jordan 6 Retro and a series of Air Jordan 1 colors inspired by the classic flavors.

The shoe is dressed in the familiar orange and green with striking color-blocking, a spot-on tribute to the вЂњCarmineвЂќ shoes that Jordan wore in the ads. Next weekend, Jordan Brand will officially revisit that industry-shifting partnership with the Air Jordan 6 Retro and Air Jordan 32 Low. Off the strength of his popularity and the unforgettable вЂњBe Like MikeвЂќ ad campaign, the sports drink became a massive success outside of the United States.

Jordan was signed by Gatorade in 1991 as the only endorser of the beverage, puling him away from powerhouse company Coca-Cola. The groundwork was laid with the вЂњWin Like вЂ™82вЂќ and вЂњWin Like вЂ™96вЂќ concepts and the Air Jordan 11 Retro releases that were tied to those storylines, and now the energy goes off the court and touches on JordanвЂ™s influence in the world of brand marketing. Update: The Air Jordan 6 вЂњGatoradeвЂќ is available now via Nike+ Early Access.ДЇor Jordan Brand, this holiday season was driven by one emphatic mission вЂ“ to refocus the public on Michael JordanвЂ™s unparalleled success of the 80s and 90s.